6. LA Suburban Yard - Latinx Male (40s)
Heinz - The United Tastes Of America
About the Job
SEEKING: Male aged 40-49 (Dad type) LOCATION (portrayed): Los Angeles Suburban Backyard Family BBQ STYLE: • Heat-friendly fits: muscle tanks, athletic shorts • Gold jewelry, braids, and bandanas • Graphic tees, baseball caps, woven sandals • Pop of color always—bold pinks, deep blues, burnt oranges CASTING CUE: Look for natural bilingual interplay, laughter, story-sharing by the water. ——— ‣ Should reflect multigenerational Latinx joy - from Abuelos to tweens, with a couple Tios and Primas in between. ‣ Hair textures, tattoos, and accessories should feel true to character. ‣ Should be a larger group in background TONAL NOTE: Vibrant, affectionate, high-energy love. This is the loudest joy in the system — but never chaotic. Movement, music, teasing, and food overlap as expressions of care. Everyone belongs. Everyone eats. The tone is celebratory and emotionally generous. The yard feels full — of people, sound, color, and warmth. Love is physical here: hugs, hand taps, shared plates. This vignette radiates abundance — not excess, but togetherness. CREATIVE OBJECTIVE: Highlight a vibrant, bilingual Latinx family cookout in SoCal. It’s a multigenerational yard takeover — Abuelo and Abuela (BG) in folding chairs, teens dancing to music, and dad tossing a bean bag. A flavorful, visual love letter to LA Latinx joy.
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